Shenzhen, China, November 19, 2018 - On November 5th, TRANSSION’s subsidiary Boomplay Music, Africa’s leading music streaming and download service, announced a strategic partnership with one of the “Big Three” global music giants, Universal Music Group (UMG). Both sides signed a landmark licensing agreement that covers multiple markets within Africa. As a result, Boomplay Music users will now have access to UMG’s extensive catalogue of both African and world renowned recording artists including Eminem, Nicki Minaj, Lil Wayne, Bob Marley, J.Cole, Nasty C, Maroon 5, Tekno, and Mr. Eazi, etc. This partnership is not only the start of a strong alliance between the two brands, but it also represents an important step-forward in the development of TRANSSION’s mobile internet business.
Under the terms of the agreement, UMG’s catalogue will be available to users in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia through Boomplay Music. UMG, which belongs to the Vivendi Group, is the world leader in music-based entertainment. This partnership provides a great opportunity for Boomplay Music to deepen the development of the digital ecosystem and music services. At the same time, the partnership also extends UMG’s reach and makes its extensive music catalogue accessible to millions of African music lovers through Boomplay Music, the largest music streaming and download service in Africa.
Boomplay is determined to continue satisfying the passion for music of Africans in a legitimate way. Boomplay Music was first released with TRANSSION’s TECNO Boom J7 music phones in March 2015, and was officially launched on the Google Play Store in April 2016 to provide services for users without TECNO mobile phones. Boomplay Music is committed to providing African users with the most complete and best-quality music from around the world. Since its launch, Boomplay Music has enjoyed tremendous popularity among African users. It won the Best African App award at the 2017 Apps Africa Awards. Today, Boomplay Music has become Africa’s largest music streaming service and one of the largest yet most popular mobile apps in Africa. As of October 2018, Boomplay Music has 36 million users, with nearly 2 million new users added each month.
Having successfully evolved from a music player to an independent music streaming platform, Boomplay Music exemplifies TRANSSION’s successful approach towards developing a mobile internet business that builds upon the company’s strengths and expertise in the mobile phone business. TRANSSION has long been committed to becoming consumers' favourite smart device and mobile value-added services provider with the highest brand influence in global emerging markets. Leveraging the large number of mobile phones as an entry point, TRANSSION is rapidly developing its mobile internet business and building an established mobile internet ecosystem. As the largest and No.1 music app in Africa, Boomplay Music illustrates TRANSSION’s success in providing localised products based on deep insights into local markets.
According to Trustdata’s research for Q3 2018, the penetration rate of mobile internet in Africa is 34% with huge growth potential expected in the future. Looking ahead, TRANSSION will continue to develop its mobile internet business, optimise its business structure and provide mobile value-added services and quality content more tailored to the needs of consumers in emerging markets around the world.